Are you a Creative Director? Then answer the WAS Challenge, dammit!
It hasn't ended. Not in my book. Only two brave men have come up to the plate and banged us some decent truths. But my triple dog dare continues. I can bet that I never get to five Directors who would be willing to answer this!
Come on, make me lose my bet! Here are the questions. Just copy and paste! Send your answers to adssuck@gmail.com.
1) Do you sometimes give changes on a campaign and/or ask for it to be redone... simply because you don't like it, even if it's on strategy and could be approved by your client?
2) Do you stay with your team if they have to work overtime, even if they don't need you for hours or do you leave and go play Golf or some other thing? If you do leave... do you feel guilty or not?
3) What things creatives do that REALLY annoy you beyond belief?
4) Why do great creatives get fired instead of crappy ones? Is it all about money at the end?
5) Tell the truth. Have you presented something that you know is a total crap of an idea but you had no other choice? How did that feel? Is it the creative's fault or do you think you might have asked for more time to do something better?
6) Do you realize CD's, by nature, piss creatives off at least 65% of the time? You know. You change stuff, you make us do "wittier" lines... difficult things. Do you live with that fact ok or does it bother you?
7) What have you done to NOT be the Creative Director you had previously that you just can't stand?
8) Why do you not buy other things that pizza when we are working late? Do you think that if a creative team is going to work overtime the agency SHOULD buy very decent food?
9) Do you agree that if we work after 11pm that we deserve beers as well?
10) Have you ever boldly gone where no CD should go? And yes, we mean have you ever banged a creative. Or thought of it.
11) When is it ok to say NO to a client with an impossible deadline? Or do you just ignore the fact that sometimes you need time and deliver the best crap your team can do in that allowed time?
12) Please clarify the main role of the CD: come up with good ideas? Inspire his subordinates to do their best? Run a solid department, on budget?
13) How important are awards? Do they bring more clients to the agency? Do clients care about the award their ad won or the business it generated?
14) Where do you draw the line between working for an award or making the client happy?
15) What happens to most Creatives after the age of 35? Where do they go?
16) Do you miss sometimes being a regular copywriter or designer... just like the rest of us?
